Investing in a new business idea can be quite risky. In order to lower that risk entrepreneurs try to validate their ideas, products or marketing messages before they invest into heavier campaigns. Sending out information to the media in order to observe the reaction of an audience is commonly used in various sectors. This approach is called Trial Balloon . In politics, for example, trial balloons often take the form of an intentional news “leak” to assess public opinion on new policy changes. So testing a new business idea or the message type of the value proposition of a product and measuring real market feedback is like launching a Trial balloon, which is why we called our solution Balloonary.io.