Balloonary will measure the behavior of the users that visit your landing pages. You will see the number of visitors, their geographical locations, the website that they came from and how many of them converted. This last bit, the conversion, is actually the most important metric for you to gauge the performance of a Balloon. A conversion is a user who leaves his email address because he believes in your product or service. By doing so the user agrees for you to reach out to her later with information and offers about your Idea. Because the email address can potentially lead to a successful sale once you launch your Idea, it is also referred to as a Lead. So there you have it, besides the usual analytical data about your visitors the two main results will be conversions and leads.